Mocha, cappuchino, and hazelnut flavored drinks have sold well in recent years. Customers can go through their morning routine with a little extra boost of energy. Using coffee flavors can also make it easier to add more caffeine.Ĭoffee-flavored energy drinks are comforting and also energizing. People want the taste of good coffee, but the punch of an energy drink. CoffeeĬoffee-flavored energy drinks are a relatively new development. This way, all the different fruit flavors can complement each other within the drink. Fruit punch and tutti-frutti mixes do well with caffeine and taurine flavors. This also creates an amount of hype for seasonal releases, as they’re limited edition.Ĭombining fruit flavors together is always popular. People go wild for seasonal fruit drinks: watermelon in summer, pomegranate in fall, cranberry in the winter. There are a few ways you can craft trendy fruit flavors. Citrus and berry flavors are the most popular fruit flavors, with lemonade following close behind. Flavors like strawberry, lime, lemonade, and orange are consistent top sellers. This is by and large the most popular flavor category. While the specific flavor trends are always changing, they usually fall into three categories: fruit, coffee, and botanicals. Lately, customers have been wanting to try new things, and drink the most interesting beverages. These three broad flavor categories are consistently found in most energy drinks. Do you want to bet it all on one great flavor, or give your customers more options? Popular Flavor Categories But keep both in mind as you strategize for your brand. Neither approach is necessarily better than the other. Though the lime-green Monster is ubiquitous with the brand, they are better known for their range of flavors. They produce everything from coffee-flavored drinks to tropical fruity concoctions. Monster is an energy drink company that thrives on offering a wide variety of flavors. They’ve found what works, and stuck with it, while occasionally selling other flavors and special releases. Red Bull’s distinctive tutti-frutti flavor is sweet without being syrupy, and bright without being sour. Red Bull is undoubtedly the most successful energy drink company thus far. When brainstorming energy drink flavors, you have to decide: do you want to have one great, distinctive flavor? Or do you want to offer a wide array of great options? We’ll examine two popular drink brands to show you an example. Read on to find out! Finding the Best Energy Drink Flavors We’ll tell you how to toe the line between classic and trendy, and even guide you into the world on drink production. In this article, we’ll walk you through everything you need to know when brainstorming energy drink flavors. Why are customers going to reach for your drink instead of a Red Bull? But you have to know what will actually sell. Having a good, distinctive set of flavors will set you apart from the other energy drink brands. If you’re looking to get in on the action, you have to start with the basics: picking good energy drink flavors. This trend has continued into 2020, with energy drink companies leading the beverage market. In 2019, energy drink sales increased by over 10 percent.
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