![]() ![]() I consider myself an exceptional, yet passionate Marketing professional with strong interests in consumer marketing, social media and experiential event marketing. With this blog, I will feature and deliver articles that will either be informational, educational or just plain old fun. I spend a considerable amount of time reviewing articles that encompasses the 4P’s of Marketing, consumer marketing, branding, experiential event marketing, advertising and of course, social media. Without Marketing, how will the world find out about your product or service? I find Marketing the heart or life source of any company, organization and of course any BRAND. As a brand manager, the goal is to build objectives & strategies that solve consumer problems and/or builds upon the consumer's image and lifestyle. This site is dedicated to my love for Marketing, hence the title of the blog ‘I Heart Mktg’! In the consumer marketing field, it is imperative to remain on the pulse of new trends that appeal to your target audience and the overall industry. I would give both of these products an ‘A’ grade. Overall, I would say both products are pretty tasty and have a place in both the on and off premise class of trades. I would have to say this is a great product and has legs for success in cocktails or as a shot. Packaging: The packaging is pretty awesome and if you didn’t know the top/cap to the bottle can also be used as a shot glass.Ĭombine ingredients in a shaker and strain into a rocks glass filled with ice. Furthermore, once I tasted the product, it kicks off with a bitter taste but the sweet coconut flavor hits you and creates a favorable experience. Different from other coconut flavored products, 1800 Tequila Coconut is infused with coconut water.Īroma/Taste: The coconut flavored product has a very strong agave nose which was a bit off-putting (since I’m not a huge fan of tequila’s aroma). ![]() Jose Cuervo) but this particular flavor is a pretty hot flavor within the spirits landscape. This fun fact intrigued me because it’s not the first time a tequila brand has launched flavors (i.e. Three Olives has continued to introduce new flavors that have been innovative and buzz worthy and this particular flavor though loopy, it is fun, delicious and exciting.ĭuring a meeting with a distributor, I learned that 1800 Tequila introduced a coconut flavor tequila. If you want to reach back into your childhood and have an adult moment at the same time by taking a shot of this product, then this is definitely the product for you. However, I have heard that some consumers actually add milk to the vodka and top off the cocktail with Froot Loops cereal…interesting Below is a recipe from the Three Olives web site:ĪBV: This expression is at 35% ABV or 70 proof and very sweet, so if you are not a fan of sweet vodkas, this may not be the one for you. How to Consume: A majority of flavored vodkas, especially the fun, youthful & dessert flavors are consumed as shots. I experienced instant flashbacks of when I was a child watching Saturday morning cartoons with a bowl of Froot Loops. This flavor is a replication of maybe one of my favorite childhood cereals, Froot Loops and is actually wildly delicious.Īroma/Taste: The aroma found on this product is exactly what you would think, very fruity just like the cereal and the taste profile…tastes just like the cereal. As noted on their website, Loopy is a “A dastardly delicious medley of tropical fruit and imported English Vodka”. Just when you thought the flavored vodka craze couldn’t get any weirder or loopy, Three Olives has introduced ‘Loopy’. ![]() Today’s post is a review of a couple of new products that have hit my office over the past week. As a Spirits Brand Manager I peruse trade magazines, hit on and off premise accounts and there is always a funky new flavor that hits the shelf. ![]()
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